Tech Industry
Aerospace and semiconductors
From the Airbus CTO office to Applied Materials Europe, with seven international awards for campaigns and videos.
Ten years across aerospace, entrepreneurship and technology, from the Airbus CTO office to leading European PR, communications and brand at Applied Materials, one of the world’s largest semiconductor equipment companies.
Applied Materials, semiconductors
I lead PR, communications and brand for Applied Materials in Europe, and I co-lead the company’s AI transformation in Europe. The role spans media relations, executive communications, video campaigns and the brand in a region that is rebuilding its semiconductor capacity.
Awards
Five Gold and one Silver
For Applied Materials Europe video campaigns produced with Acumen Media, with me as executive producer: Gold in Informational, B2B, Educational, Social Video and Social Media; Silver in STEM.
Informational · Educational · Social Video · STEM · Acumen Media announcement
Award of Distinction, General – Interview
For “A Moment With: Florent Ducrot”, an Applied Materials Europe interview broadcast on Euronews.
Award-winning campaigns and videos
The award-winning videos will appear here. Each frame below is a slot ready for a YouTube or Vimeo link.
Airbus CTO video series
Autonomy, connectivity, electrification and advanced materials.
Aerospace: Airbus and Deutsche Aircraft
As PR and communications business partner to the Chief Technology Officer, I ran the global Airbus Quantum Computing Challenge, launched in January 2019, which invited researchers and start-ups to solve aerospace problems with quantum computing. I also produced the CTO video series on autonomy, connectivity, electrification and advanced materials.
Corporate PR and communications manager for a company developing a new regional aircraft.
Leading AI transformation from the inside
Co-leading AI transformation in a technology company gives my research a rare vantage point. I see first-hand how generative AI enters everyday work: what speeds up, what gets skipped, and where judgement quietly moves from people to tools. That practice is where many of my research questions began.