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What my failed start-up taught me about strategy
Founding and closing Trashre taught me more about decision-making under uncertainty than any success.
Trashre grew compostable foam from agricultural waste and mycelium. It was a good idea, launched at a hard moment, and in 2022 I closed it.
Three lessons
- Timing is a strategic variable. We started months before a pandemic.
- Set stop criteria early. Decide what evidence would make you quit while you can still think clearly.
- Failure is transferable. The business acumen I gained shaped my corporate career and opened the door to doctoral research.
More on the Entrepreneurship page.